Taking US based Usontrans Trucking on branding expressway
At THE THINKPRO, we took on this exciting project of transforming and enhancing the brand identity of Usontrans – a nascent trucking company in the United States. We were assigned with the task of comprehensive branding and digital transformation to establish a strong presence in the competitive transportation industry.
Scope of Work
We undertook the challenge of building their brand expression from the ground up.
Our multifaceted approach encompassed complete branding, including social media branding, website development, content creation, and the design of essential collateral materials.
Scope of Work
We meticulously created a brand identity that perfectly embodies the company’s values and vision, all while remaining contemporary and forward-thinking. This fresh identity consists of a cohesive colour palette, distinctive typography, and various elements designed to convey the essence of the business.
We executed the company’s social media branding with a strategic approach, ensuring the consistent application of the newly developed brand identity across various platforms. The visual identity was extended to social media profiles, maintaining a consistent brand image. Engaging content, including posts, graphics, and interactive stories, showcased the company’s journey and its services.
Our team created a user-friendly, informative website that offers an immersive experience for visitors, prospective clients, and job seekers. We meticulously aligned the digital platform with the company’s brand identity and core values. Beginning with a deep analysis of user preferences, we designed a website that harmoniously integrated the established colour scheme, fonts, and visual elements. Moreover, our content team produced compelling and informative content to engage visitors and showcase the company’s commitment to excellence.
Results ?
The trucking company witnessed a remarkable increase in brand recognition, attracting new clients and prospective employees through its revitalised online presence.