Engineered Branding for DRIEMS
One of our first and best project was the one we did for Dilkap Research Institute of Engineering and Management Studies (DRIEMS) in Neral, Maharashtra, a distinguished institution dedicated to engineering and management education.
Scope of Work
Our team’s commitment and strategies have played a key role in advancing DRIEMS to a more prominent position within its field.
DRIEMS entrusted us with the significant task of revamping their social media presence and enhancing their brand expression. Our approach was multifaceted, encompassing a complete makeover of DRIEMS’ social media branding, overall content development, collateral design, and video editing. We took this opportunity to make the institution to match its standard with it’s counterparts, and presenting it in a contemporary and compelling light, keeping up with the trend.
Through our efforts, we played a pivotal role in shaping the face of DRIEMS, elevating its recognition and success in the competitive realm of engineering and management education.
Scope of Work
We developed a comprehensive brand expression strategy that encompassed the college’s core values, mission, and unique selling points. This involved creating a cohesive visual identity, messaging guidelines, and tone of voice that would permeate all marketing materials and communication channels.
The engineering college’s social media presence was remodelled to better align with its educational brand. Our focus was on creating engaging and informative content that highlighted the college’s strengths, academic programs, student achievements, and campus life. We aimed to foster a sense of community and pride among students and alumni, while also attracting prospective students.
Our design team worked on various collateral materials, including brochures, newsletters, flyers, and hoardings. These materials were designed to effectively convey essential information about the college, its programs, facilities, and achievements. The goal was to create a consistent and appealing brand identity that would resonate with both parents and potential stakeholders.
We produced a series of videos that showcased the college’s academic excellence, campus life, faculty expertise, and student testimonials. These videos were designed to provide an engaging and dynamic way to convey the college’s value proposition to a wide audience.
Results Summary
The efforts put into the engineering college’s social media revamp, collateral materials design, brand expression, and video production yielded significant results. Social media engagement improved, reflecting increased interest from current and potential students and alumni.
The collateral materials, including brochures, newsletters, flyers, and hoardings, effectively communicated the college’s strengths and contributed to a more cohesive brand presence. The comprehensive brand expression strategy enhanced the college’s identity, making it more recognizable and appealing to its target audience. The videos successfully conveyed the college’s strengths and showcased its commitment to academic excellence and student success.
Overall, the project led to a more vibrant and compelling brand image for the engineering college, fostering greater engagement and interest.