Rebranding a premiere design institute in Mumbai
At THE THINKPRO, we take pride in our ability to transform brands and make them shine in the digital landscape. One such exciting project in our portfolio is the comprehensive rebranding of the prestigious DSOD (Dilkap School of Design) – a premiere design institute located in the bustling city of Mumbai. DSOD offers a plethora of courses spanning fashion, interior, and graphic design.
Scope of Work
THE THINKPRO took on the monumental task of rebranding this institution during its grand relaunch.
Our multifaceted approach involved the complete overhaul of DSOD’s digital presence. We took on tasks that included social media branding, website development, collateral design, brand expression, and video editing. This comprehensive rebranding effort breathed new life into DSOD, rejuvenating its image and presenting it in a contemporary and compelling light. In doing so, we played a pivotal role in shaping the future of this esteemed institution, propelling it to new heights of recognition and success in the world of design education.
Scope of Work
We conceptualised and crafted a fresh, vibrant brand identity that truly represents the college’s creativity and innovation while seamlessly aligning with its contemporary essence. This fresh identity encompasses a harmonious colour scheme, a distinctive font selection, and various elements designed to evoke the spirit of the institution.
We executed the college’s social media branding with a strategic approach, ensuring the consistent application of the newly crafted brand identity across various platforms. Our process involved audience analysis to tailor content effectively, and a well-defined content strategy highlighted the college’s unique selling points. We extended the visual identity to social media profiles, maintaining cohesion with the overall branding. Engaging content, including posts, graphics, videos, and interactive stories, showcased the college’s achievements and campus life, and a posting schedule ensured timely updates. We actively engaged with the social media community, fostering a sense of belonging among followers. Regular analytics and optimization helped us measure and improve our efforts, resulting in a vibrant online presence that resonated with the audience.
From brochures to promotional materials, we ensured the college’s brand was consistently applied across all touchpoints, including flyers, brochures, standees, and hoardings, while keeping it in sync with the brand expression.
Our team designed a stunning, user-friendly website that provides an immersive experience for visitors, prospective students, and their parents.
We adopted a systematic approach aimed at harmonizing the digital platform with the college’s brand identity and core values. Commencing with an in-depth analysis of user preferences, we meticulously designed a user-friendly, visually captivating, and informative website. Upholding brand consistency, we seamlessly integrated the established colour scheme, fonts, and visual elements.
The results speak for themselves. The college experienced a significant boost in brand visibility, with increased website traffic and engagement on social media platforms.
